E-commerce industry has been growing by leaps and bounds, and is one of the industries directly benefitting from the improvement in technology. One of these big changes came in the form of e-commerce product videos. Product videos could be simple advertisements displaying product in different ways, to showcase the complete features and look of the product, or they could simply be 360 videos displaying product from all sides. 

With the continuous rise of inbound and content marketing, tech companies are looking for top notch and engaging video content to use in every step of their buyers' journey. What does this mean for 2018? Success will be less about quantity of your video content and more about quality and engagement