E-commerce industry has been growing by leaps and bounds, and is one of the industries directly benefitting from the improvement in technology. One of these big changes came in the form of e-commerce product videos. Product videos could be simple advertisements displaying product in different ways, to showcase the complete features and look of the product, or they could simply be 360 videos displaying product from all sides. 

Are you considering investing in a product explainer or training video this year? You know; the videos that explain your product or service in 60-90 seconds. Below is a little more info I have dug up from the web on reasons why these are effective and what you can do to create these within your organization.