E-commerce industry has been growing by leaps and bounds, and is one of the industries directly benefitting from the improvement in technology. One of these big changes came in the form of e-commerce product videos. Product videos could be simple advertisements displaying product in different ways, to showcase the complete features and look of the product, or they could simply be 360 videos displaying product from all sides. 

For a long time, retailers held back from adding video content on their eCommerce sites. This delay was due to high production and hosting costs, inept distribution and marketing channels, and few optimization opportunities. 

Creating online video for your brand or business is an exceptional way to gain trust from your clients.  If you are looking to build your brand and create a video marketing presence this blog and video segment is for you!

I'm going to give you some quality direction when you start your video content production journey below.  My recommendations and experience has held true to video producing over the past 15 years and are constants in all marketing video content.

Are you considering investing in a product explainer or training video this year? You know; the videos that explain your product or service in 60-90 seconds. Below is a little more info I have dug up from the web on reasons why these are effective and what you can do to create these within your organization.